Writing a Realtor Bio for new agents can be overwhelming. While you may not have real estate sales experience to write about there are plenty of other things that can be included in a bio for new agents. The list below covers 7 things to do when writing your Realtor bio as a new agent.
7 Steps to Writing a Realtor Bio for New Agents
- Keep it Short
Your Bio, or About Me, Page on your website will most likely be the third most visited page on your website. People want to know who you are and, most importantly, how you can help them. A well-written Realtor bio can get that point across in just a few paragraphs. For some, a one paragraph Realtor Bio may be all you need to get started. You can always add to it later.
- Your Target Market
When writing a Realtor Bio for new agents it’s important to include your target market in the bio. You can do this even if you don’t have any clients or sales yet. What types of clients do you want to work with? If you’ll specialize in working with first-time home buyers, vacation home buyers, or empty-nesters you’ll want to include those specialties in your bio.Consider who you know. Maybe you’re young and all of your friends are starting to buy their first home then you may want to consider starting as a first-time home buyer specialist. If you’re an empty-nester then chances are that working with other empty-nesters is a good place to start. While it’s great to want to work with everyone, you’ll do best to be a specialist so include those specialties in your Realtor bio.
When someone reads your Realtor Bio they’ll want to know where you work. As a real estate agent myself I’ve had potential clients contact me about helping them with homes that are in areas I’ve never visited. I’ve always referred these out to other agents since I’m just not the right person for the job. Include the geographic area that you know best as your starting point. People want to work with the neighborhood expert so it’s best to start with what you know.
- Your Work History
Even if you don’t have any work history as a real estate agent you can include the transferrable skills you’ve used in previous careers. Since becoming a Realtor is often a second career you probably have something you can use. Interpersonal skills, negotiation skills, and organizational skills are all important skills that Realtors use every day. If you can include these transferrable skills in your bio you’ll be off to a great start.
- Awards & Accomplishments
Including awards and accomplishments in real estate bios for new agents is great. It helps show that you’re a hard-worker and a goal-oriented individual. You can certainly include having completing your real estate training and becoming a member of the National Association of Realtors with your accomplishments. You may also include any awards and accomplishments that your office has received as long as you note that these are office specific awards and accomplishments.
- Community Involvement
Potential clients love working with the neighborhood expert. You can show your expertise in the neighborhood by including your community involvement in your real estate bio. Do you coach a team? Are you active with your local school? Do you volunteer at neighborhood events? All of these show that you’re a part of the community and help establish you as the neighborhood real estate expert. Plus, they’re great ways to meet people who may become clients.
- Hobbies and Interests
Sharing hobbies and interests in a real estate bio for new agents is a great way to connect with potential clients. People want to know that you’re a real person with outside interests. Whether you love skiing, water polo, yoga, baseball, collecting stamps, cooking, or collecting wine you should include hobbies and interests in your bio. Including hobbies and interests will help potential clients get to know you before meeting you in-person.
First-Person or Third-Person?
Choosing whether to use the first-person or third-person perspective for your Realtor Bio can be a tough choice. If you’re writing your own Realtor Bio then it’s easiest to start writing in the first-person. After you have a draft you can rewrite a draft in the third-person. Once you have both drafts you can decide which one you like best. Either one is totally acceptable so choose the one that fits your personality best. First-person is less formal than the third-person so it’s often better since real estate is a people business.
Get a Realtor Bio for New Agents
Do you need help writing your Realtor bio? If you’re a new real estate agent, or an established agent whose bio needs a refresh, you don’t have to do it yourself. Email me at firstname.lastname@example.org to set up a call to discuss writing your Realtor bio. The typical bio price is $150.
Jon Paul Miller
Digital Marketing for Real Estate Agents
Jon began his career as a Realtor in 2010 and has used digital marketing to build his business since then. In 2021, Jon started helping other real estate agents build their businesses through digital marketing. For more information and to keep up with the latest marketing tips and info, join Jon’s Digital Marketing for Real Estate Agents Group on Facebook.