Content Marketing is a way to reach potential clients by providing unique, relevant, useful, and valuable information online. Content Marketing includes the creation and distribution of this content. Content Marketing includes:
- Blog Posts
- Social Media Posts
- White Papers/Downloads
- Email Marketing Campaigns
Content Marketing topics for real estate agents includes market reports and insights, local lifestyle information, home ownership tips and advice, and information for home buyers and sellers. A great content marketing strategy for real estate agents answers the questions that your audience wants to know.
Your website should be the foundation of all of your content marketing efforts. This is where your blog posts and videos will live which allows your content to be found through online searches and via social media channels. By driving traffic to your website you can show your expertise to potential buyers and sellers and build your email distribution lists which allow you to keep in touch with your audience.
The #1 goal of content marketing is to build your email subscriber list. You control your email list. Google’s algorithms can change, Zillow’s prices can go up or a competitor can take over, Facebook and Instagram will be replaced by new platforms (remember MySpace?). You don’t control any of those things but you’ll own your email list and that will be a source of repeat business and referrals for years to come.