Blogging is a great way for real estate agents to keep in touch with their sphere of influence, get referrals and repeat business, and to build local awareness of your real estate brand. But, success with blogging requires consistency, time, and an interest in writing. Many would-be real estate bloggers find it difficult to come up with blog topics and to find the time to write compelling blog posts. If that’s you then it’s time to consider a real estate blog writing service.
Working with a Real Estate Blog Writing Service
A real estate blog writing service needs to create content that’s both unique and local. A great blog post will showcase your community, your business, and how you help people. Your blog posts need compelling headlines and organized information. They should also be easy to read. Most importantly, they should be optimized for search engines so they have the chance of showing up on Google’s search results.
Building Your Audience
Your real estate blog should be used to build your audience. Ideally, you’ll share your blog posts on social media and promote your blog on Google. This is how you’ll drive traffic to your website. The most important, and often overlooked, next step is getting readers to subscribe to your email list so you can keep in touch. Before you hire someone to write your real estate blog you’ll want to be sure that they can help put all of these pieces together so you’re not wasting your money.
The biggest problem that most real estate agents have is consistently writing their blog content. When I was actively selling homes and trying to write my blog I’d easily fall into the trap of letting my blog go for a while. Your readers will blog will only be successful when it’s consistent. For most agents that means one post per week every week.
Real Estate Blog Topics
Your blog posts should focus on your target community and how you work. Blog posts that demonstrate your expertise and personality are the best. People want to work with the local expert and your blog topics should share your knowledge of the area and local real estate. Here are 7 real estate blog topics that you should include . . .
- Local Real Estate Market Updates for Your Target Communities
- Neighborhood Highlights – Parks, Restaurants, Things to Do
- Client Success Stories
- Home Buying Advice
- Home Selling Advice
- Partner Highlights (ie, local contractors, plumbers, painters, etc.)
- Local Restaurant Reviews
Real Estate Blog Writing Service
When choosing a real estate blog writing service be sure that the writer has expertise in real estate and search engine optimization. A good real estate blog writing service will include regular phone calls to discuss upcoming posts so that they can best communicate your unique personality and your local expertise.
To discuss your blog and marketing goals please send me an email at email@example.com for a no obligation conversation to discuss incorporating my real estate blog writing service into your business.
You may also be interested in How to Write a Real Estate Newsletter.
Jon Paul Miller
Digital Marketing for Real Estate Agents
Jon began his career as a Realtor in 2010 and has used digital marketing to build his business since then. In 2021, Jon started helping other real estate agents build their businesses through digital marketing. For more information and to keep up with the latest marketing tips and info, join Jon’s Digital Marketing for Real Estate Agents Group on Facebook.