Figuring how to write a real estate agent bio can be overwhelming. Your real estate agent bio is your chance to tell a potential client who you are and why they should work with you. Your bio can mean the difference between getting a commission or never having the opportunity. A great real estate agent bio will tell your prospective clients who you are and why they should work with you.
For most real estate agents, writing their own bio is hard. If you ever want to experience writer’s block then writing your own bio will almost certainly give you the opportunity to experience it. But, with the tips in this article you’ll have the tools you need to write your own real estate agent bio.
Who Will Read Your Real Estate Agent Bio
The first thing to consider when figuring out how to write your real estate agent bio is who will read it. If someone is reading your bio, they have some interest in learning more about you. That means that the person reading your bio is most likely a potential client. If they want to learn more about you then they probably don’t know you personally. A friend or past client who knows you and would want to work with you doesn’t need to read your bio.
How to Write a Real Estate Agent Bio
Here’s a list of questions that you can use as you write your real estate agent bio. You don’t need to answer every one of these in your bio, just pick the ones that are most relevant. You can also include other information, like the number of homes you’ve sold and links to your recaps of recent sales to give prospective clients more insight into you and how you work.
- How Long Have You Been a Real Estate Agent?
Whether you’re just starting out or you’ve been in the business for 25 years, tell people when you started in real estate. Having years of experience is a great advantage but there’s also plenty of advantages to being a new real estate agent who’s eager and hungry.
- How and Why Did You Become a Real Estate Agent?
This is a great question to answer to tell people about your journey and what you enjoy about your work. Of course, you chose real estate to earn an income but what was it about the industry really drew you to it?
- What Were You Doing Before Becoming a Real Estate Agent?
If you’re like nearly every other real estate agent you’ve probably had a career before real estate. Share your background and how that career has helped you as a real estate agent. This is especially important for new agents who may not have a lot of real estate experience to share.
- Do You Have a Team or Are You a Solo Agent?
Being on a team or being a solo agent each have their advantages. Use your bio to show why the way that you work is an advantage for your potential clients.
- Which Communities Do You Work In?
I’ve gotten so many of my real estate clients simply because I share a lot of information about the community. Buyers will want to know that you know the community and many sellers want to work with someone who knows and loves their neighborhood. Be sure to include the communities that you specialize in but avoid listing every place you’ve ever visited.
- What Are Your Specialties?
If you specialize in certain neighborhoods, specific types of homes, the luxury market, military buyers, corporate relocation, first time home buyers, move up buyers, downsizers then this is great information to share.
- What Company Do You Work For?
Most potential clients will be more interested in you then they are with your company, but this isn’t always the case. Maybe you work with the most well-known luxury broker in your area. Many of those potential clients will be very conscious of who you work with. Even if that’s not the case it’s good to include your company in your bio.
- Are You Involved in Your Community?
Customers want to work with someone who knows and loves their community. One way to share your passion for your community is to tell people how you are involved in your community. Are you a member of your school’s parent-teacher organization or do you coach a local soccer team? Do you volunteer with a local non-profit? Definitely include these things that show your passion for people and the community that you serve.
- What Do You Do For Fun?
Talk about your hobbies and interests in your real estate agent bio. In particular, share information about things that you do in the community that you serve. This can build a connection with your potential clients and show off your favorite things to do in the neighborhood, as well. My friend Sara Demsky’s bio does a great job of this. She’s an agent in LA and she talks about hanging out on the beaches in the area in her bio.
Call to Action
When writing your real estate agent bio, be sure to include a call to action. Your call to action should be a simple and straightforward ask that your reader contact you for more information.
Need Help Writing Your Real Estate Agent Bio?
Are you having trouble figuring out how to write your real estate agent bio? It can be tough to write about yourself and many people simply don’t like to write at all. If you’d like to have your bio edited or written from scratch, please contact me at firstname.lastname@example.org.
Jon Miller is a Realtor with Compass Pennsylvania. He helps real estate agents with their marketing needs including copywriting, social media, and traditional internet marketing.