Figuring out the best social media posts for Realtors can be challenging. You want your posts to remind your audience that you’re a Realtor and get them to contact you to help them buy or sell a home. But what should you post so that you can build your brand? Which channels should you use? How often should you post? The following article includes 7 Social Media Posts for Realtors that you can use over and over again on any platform.
The most important thing to keep in mind when creating social media posts for Realtors is that social media is a tool for conversation. People are on Facebook and Instagram for entertainment and information. They’re not on social media to find a house to buy or to choose a real estate agent. So, keep your social media posts conversational, entertaining, and informative. Use it to build a following and develop relationships. Most importantly, use social media to drive traffic to your website where your audience can opt-in to your real estate newsletter where you can get their contact info and continue to build your relationship with them.
7 Social Media Posts for Realtors
Local Interest Posts
Show off your favorite local parks, restaurants, shops, and other attractions. These posts help establish you as the local expert on the neighborhood.
Before and After
Take before and after photos of homes you’ve listed and sold to show how you helped the seller’s prepare the home for the market. These posts show how you work and offer insight into your day-to-day activities as a Realtor.
Just Listed/Just Sold
These are the most common social media posts for Realtors but they often miss the mark. These posts are best when they are conversational and focused on the story behind the property.
Friends and Family
Even if you’re using a business account on Instagram or posting from your business page on Facebook it’s best not to have every post be about real estate. Show yourself out and about with your friends and family enjoying your target neighborhoods. These posts demonstrate that you’re an active part of the community and an authentic person instead of just a business.
Real Estate Market Highlights
People always want to know if it’s a buyer’s market or a seller’s market so let them know. You can also post about average prices in specific areas and whether they’re going up or down. Brief updates that include your personal perspective are a great way to remind your community that you’re the local real estate expert. If you’re writing a monthly real estate market update on your blog you can link to it to drive traffic to your website.
Client Success Stories
The typical client success story post is some version of “Congratulations to my clients on the sale/purchase of their home.” These are dull and uninteresting. You can make these posts interesting by telling the story of their transaction. You can include how you met, what they love about the house and neighborhood, and the challenges that they went through and what they had to overcome. Of course, you’ll need to keep confidentiality in mind but the options are still nearly limitless. It’s all about telling a compelling story.
People love free stuff so giveaways are a great way to build your audience and connect with your community. However, giveaways may be considered sweepstakes or raffles so they’re regulated by laws if you’re asking for something of value in exchange for what you’re giving away. Even asking for an email address is considered something of value. Be sure to check with your broker before doing giveaways. The best giveaways are things like free home value assessments and to-do lists for buyers and sellers. To-do lists can be a downloadable pdf on home staging or things first-time home buyers need to know, for example.
When creating your social media posts remember that not every post needs to be real estate related. Also, the best posts are conversational, not sales driven. You want your social media strategy to focus on getting your name out there, building trust, and developing relationships. The primary goal of your social media should be to drive your audience back to your website where they can get more information and they can opt-in for your exclusive email newsletter where you’ll continue to build the relationship.
The biggest challenges with social media for most Realtors are figuring out what to post and being consistent. The day-to-day real estate activities get in the way and social media falls to the wayside. Later.com is a great platform that allows you to create posts ahead of time on both Facebook and Instagram for a low monthly fee. By planning ahead you don’t have to worry about keeping up with your posts every day.
Would you like to improve your social media strategy? Email me to schedule a free half hour call to discuss your current strategy and how you can improve your real estate social media posts. Please email me at firstname.lastname@example.org to arrange your free strategy session.
Jon Paul Miller
Digital Marketing for Real Estate Agents
Jon began his career as a Realtor in 2010 and has used digital marketing to build his business since then. In 2021, Jon started helping other real estate agents build their businesses through digital marketing. For more information and to keep up with the latest marketing tips and info, join Jon’s Digital Marketing for Real Estate Agents Group on Facebook.